ADTA’s distinctive brand with its inherent “Traveller’s Welcome” promise was rolled at the World Travel Market of 2007. Abu Dhabi’s future visitors would be trail blazers delighting in its local customs and in first hand, off-the-beaten-track experiences. They would crave the authenticity, exclusivity and quality which were to become bywords for the emirate.
Respect at its core
The brand has respect as its core value. It seeks to express a feeling, experience and the intangible essence that reflects our heritage and culture. It represents the feeling that visitors are truly welcome; as tourists, as business partners and as friends. Then brand cannot be captured in a visual identity or words alone.
Traveller’s Welcome - Our promise
The Traveller’s Welcome promise is implemented at every stage of our conversation with outside world, from overseas television viewers, to those arriving at our airport and those visiting our landmarks with professional tourist guides. It emphasizes Abu Dhabi’s peace-loving nature while depicting a destination with strong global connections. It also highlights our ancient traditions of desert hospitality, and emphasizes our international host status.