At the heart of one of the world’s most rapidly advancing regions, with easy access from key European, Asia Pacific, African and North American business centres, Abu Dhabi is a world-class travel, leisure and business tourism destination.
Business tourism/MICE is an important growth pillar for Abu Dhabi’s long-term economic, social and infrastructure development goals and has been identified by ADTA as a key, strategic priority. Our close collaboration with private sector partners reflects a joint commitment to develop the sector’s opportunities; this includes major expansion of meeting industry infrastructure and world class accommodation. This commitment is backed up by exciting initiatives that endorse Abu Dhabi as The Happening Place For Business Tourism.
Hospitality is one of Abu Dhabi’s most treasured cultural values. The emirate offers an authentic taste of Arabian culture and heritage, world class leisure facilities, outstanding natural assets - beautiful beaches, spectacular desert scenery, 200 islands and endless sunshine and unrivalled business facilities and services combine to deliver strong MICE appeal.
Business Tourism organisers will find in Abu Dhabi quality accommodation and all the facilities needed to stage professional meetings, with experienced, multi-lingual staff dedicated to the needs of corporate and business clients.
Our MICE team is fully dedicated to assisting business tourism planners by:
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Developing bids for major international meetings and conferences;
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Arranging introductions to Abu Dhabi business tourism professionals;
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Attracting and catalyzing new exhibitions as well as reinforcing existing ones; Supporting local DMCs in developing incentive travel programmes;
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Providing full support to Government entities in developing new business events;
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Strengthening co-operation between our overseas offices and international partners.
For more information about Abu Dhabi’s MICE opportunities, take a look at our Business Tourism Planners Guide (the PDF)
To contact our MICE team, check out our ADTA contacts list, or visit our online services section to request a proposal