• Developing and implementing strategies and programs within the framework of the Tourism master plan to facilitate the continued development of the tourism industry.
• Developing quality and performance improvement strategies based on market trends, while monitoring performance against the strategic plan
• Ensuring efficiency of operations and systems to maintain quality and high performance.
• Maintaining and analyzing information repository of tourism-related data.
• Upgrading tourism strategies/products and supporting the Emirate of Abu Dhabi as a leading tourism destination.

   

 Product Development Division

• Identifying and developing product/concept offerings in alignment with the tourism strategic objectives.
• Developing product/concept offerings related to BT/MICE industry.
• Designing, implementing and managing leisure projects and programs to promote the Emirate as a center for shopping, tourism, business and leisure.
• Directing the conceptualizing of tourist attracting innovative, high-end events with the active partnering of the private sector.

   

• Implementing industry standards, licensing classifications, policies and procedures in compliance with international standards.
• Directing licensing and classification of hospitality and leisure institutions in Abu Dhabi.
• Regulating and monitoring tourism sector through inspections of tourism facilities for validity of license and standards compliance.
• Organizing and managing quality enabling initiatives such as accreditation schemes, educational/vocational training programs, and coordinate training efforts to develop the human resources in the industry and enhance the quality of services
• Ensuring that the Tourist Guides Development activities are conducted in professional manner, and assessing guides knowledge and competence.

   

Marketing Division 

• Ensuring that the Emirate of Abu Dhabi is portrayed in the best way possible to increase its perceived value to its visitors.
• Ensuring that adequate information is provided through communication campaigns to raise awareness regarding Abu Dhabi’s tourism potential.
• Organizing and managing the dissemination of Abu Dhabi related tourism information through tourism information centers at vantage points, ensuring that inquiries, complaints and suggestions of all visitors to Abu Dhabi are being met professionally and in a timely manner.

   

Promotion Division

• Promoting Abu Dhabi by delivering a compelling and innovative destination image to international media, travel trade, visiting tour operators and business travel organizers, through the handling of familiarization visits, destination training and media relations.
• Establishing relations with key tourism stakeholders and liaise closely with inbound delegations for better integration of the promotional efforts to market Abu Dhabi as a tourism destination.
• Organizing and participating in promotional campaigns and events with the local travel trade and media to stimulate interest in Abu Dhabi.
• Conducting and participating in exhibitions, road shows or other events in coordination with private sector and other Government entities, in order to strengthen ADTA’s role and reputation as a leader in the tourism industry domestically, regionally and internationally.
• Directing the establishment of overseas representative/operating Offices, as well as monitoring and guiding their operational efficiency.

   

Administration Division        

• Developing strategies and ensuring that appropriate policies and procedures for administrative activities are established and adhered to.
• Managing, maintaining and upgrading information technology systems and applications, portals and websites to increase efficiency and achieve high performance levels.
• Designing, managing and implementing cost effective processes of various contracts and purchasing activities, hospitality, travel and general services.
• Developing and implementing human resources methodologies such as recruitment, compensation, employee relations, performance appraisal and long term development according to the Authority’s objectives, Government law and regulation in order to attract and maintain qualified employees.  

• Developing and monitoring financial strategy and establishing financial accounting systems, policies, procedures and practices to provide a structure to business activities based on the careful processing of numerical data.
• Preparing and monitoring budgets, as well as payables and receivables transactions and reconciliations.
• Generating appropriate management information reports in order to provide managers with information for decision making.